Customer relationship management (CRM) is a technology for managing all your company’s relationships and interactions with customers and potential customers. CRM helps you keep track of customer contact information, sales history, and service requests, and it can also help you manage marketing campaigns and track customer satisfaction. CRM is important because it can help you improve customer relationships, increase sales, and reduce costs.
CRM systems have been around for decades, but they have become increasingly sophisticated in recent years. Today’s CRM systems can be used to track all aspects of the customer lifecycle, from initial contact to purchase to ongoing support. CRM systems can also be integrated with other business systems, such as accounting and marketing automation, to provide a complete view of the customer.